Song For The Mute have just won the Designer Award at the L’oreal Melbourne Fashion Festival, which provides an opportunity for labels in their first five years of business to become established in the industry. Past recipients include Romance Was Born, Josh Goot, Dion Lee and many more so we won’t be surprised if designers Melvin Tanaya and Lyna Ty see the same successes. With their directional and conceptual take on menswear, they make a fine addition to Australia’s small but important menswear landscape.
“We were not expecting it at all. We’re still pinching ourselves over it!” says the designers of their recent award. Their win was an anomaly in that it was their first ever runway presentation, and also that Song For The Mute is the first menswear label to take out the title. With the $10,000 prize money, half has been set aside for a new studio in the city and the other half for fabric. “We're in the beginning process of designing our SS12 range and this prize money gives us the opportunity to experiment with fabrics that require a certain minimum to produce. We’re so excited!”
Heading under cover
1 year ago