The fact that Jonathan Zawada traverses a creative landscape that is on a level near impossible to be gifted enough to enter is perhaps common knowledge, but the fact that he is one of the most unaffected winners of a game he never even intended to play may not be. This is a designer who has somehow defied the laws of creative superiority and has either misplaced the memo that gave him permission to flaunt his ego or has chosen to ignore it. As an indisputable leader of an industry where humbleness is largely underrated, his gracious nature is one of those rare instances in life where the antithesis of the norm far outshines its counterpart. But Jonathan doesn’t actually make an effort to be unassuming, nor does he hide behind a mask to conceal his talent; it is undeniably present, just not outwardly manifested. The truth is, he just doesn’t really focus on it all that much, which is the purest form of unpretentiousness that you can get, really.
Lovebite. Don't listen to Paula.
4 years ago