Seema Duggal is the editor of this site, which she created because she thought that maybe if she got the words OUT they would stop swimming around inside her head. Her theory has been proven wrong.
Once upon a time she was a journalist, and once upon another time she was a fashion publicist, but these days she plays with words and the lottery. Please pray she wins. She'll totally split it with you if you do.
She moved to Sydney from her hometown of California more than four years ago, and loved it so much she decided to stay. Lucky you!
She eventually started this writing project for many reasons, some of which included boredom, the urge to write and a means to get cool people to talk to her. If you’re one of them, send her an email.



Kristen Hodges hopes that being a writer will one day pay enough to support her burgeoning handbag addiction; till then she masquerades as a geek during daylight hours. Notwithstanding short stints in Milan, London and an aborted NY attempt, Kristen has lived in Sydney her entire life (since before Nicole Kidman married Botox. Wow.). From time to time she makes short films - unfortunately she has the visual talent of serial killer John Wayne Gacy. You can also find Kristen at online mag Cheep Peeps (a middle class manifesto for champagne living on a beer budget), at The Group (where she pretends she's a grown-up) or at nerd-ville central SharePoint Magazine (you must be bored). Send her a message.



Zac Bayly is a twenty-something fashion writer who always finds himself writing about music, probably because he knows lots about neither. He once fell from a stack of wooden crates and interviewed The Horrors on the ground of an Office Works car park whilst bleeding from three places. He’s six foot three, knows how much pasta-bake you'd need to eat to end up in hospital, and regularly has semi-accurate premonitions. Zac’s worked as a veterinary assistant, a sales assistant, and a merchandising assistant, and is now an editorial assistant. Email here for assistance.





Ingrid Kesa is a writer who, like most writers, thinks she leads a life of unbridled bohemianism when in actual fact the closest she comes to this is living in an overpriced art deco apartment and lighting the odd incense stick. Despite being a fashion writer, Ingrid dresses like a North American Indian punk whose mind just got blown by Wayne’s World. Favourite activities include organising wardrobe by colour and baking when drunk. Dreams of wearing head-to-toe Hussein Chalayan to Coles. Wants to start an all-girl bike gang. If you do too, email her here.



Margaret Sevenjhazi is a graphic design student.
Currently contributes photographs of handsome people to the ‘street style’ section.
Her default fancy dress costumes are Karl Lagerfeld and Muhammad Ali.
Was once a member of the Benrik cult.
Follows a ridiculous amount of people on Twitter. Part of the Groop. Invade her inbox.



Lisa Zhu is a part time designer/photographer/fitness coach and a full time instigator of half baked ideas. Early childhood exposure to Xanadu and The Wonder Years left Lisa with unrealistic expectations for extraordinary music, gorgeous dresses and rollerskating skills. She subscribes to the ‘everything is legal if you don’t get caught’ philosophy to living. Contact her here to participate in impromptu adventures.






Jacinda Fermanis is usually seen with hunched shoulders, head down studying, suffering from the weight of her knowledge, reminding herself that none of her classmates are worthy of her ideas. Truth be told, the only knowledge she retained was the discovery that owning an expensive looking camera was her avenue to restricted areas everywhere. That, and scheming. Her theory is, ‘the more ridiculous the scam the less likely people will question your inaudible rambling’. You can email her, or if you’re procrastinating like she probably is, check her website.



Past contributors:

Jacqui Flint

Maria Lewis